Sunday, November 7, 2010

Korean Wave Leading to International Expo

     Today, I had a chance to read news about big event in Thailand. I chose this news because actually, this expo still used Korean entertainment to get attention from Thai people. It relate to my idea that at the expo, it had to consist of tourism section.

     Korean Entertainment Expo 2010 held at Siam Paragon, Bangkok. There were total 60 companies and 15 companies from Thailand to take part in this expo. This expo consists of cosmetics, accessories, technology and so on. KOTRA, who held this expo, say that profit from this is around 50 million dollars  with evidence from 1,500 consultations between Thailand and Korea. South Korea plan to launch to China next year and Japan in next two years. Because of the Korean Wave, it impact to every kinds of businesses from South Korea.(Kim Tae -Gyu The Korea Times, 2010  Oct 24 )

      In my point of view, I think at the present time, South Korea get lots and lots benefits from the Korean Wave, a.k.a South Korea marketing. They also launch another business which related to Korean entertainment to get more income. 

1 comment:

  1. Hi,

    Thanks for trying to say that this entry has to do with your term paper. However, showing how related this is to your term paper can't only be done by saying it is related. You'll also have to show how related it is to your topic at hand. I hope to see that in your next entry.

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