Apart from entertainment section in South Korea, investment is one of other significant factors to generate revenue. As you know nowadays South Korea obtains a lot of benefits from the Korean Wave, a.k.a. the South Korea's marketing strategy especially, in tourism section.
According to SONIA KOLESNIKOV-JESSOP ( 2010 ),South Korea is giving more attention to foreign investment in tourism section. South Korea target approximately 10 million tourists by 2010. I think that number maybe too much comparing with South Korea neighborhood countries. Hotel operation just Four Seasons, Starwood, and many the world famous hotels are interested in Seoul, but they only have a plan and not implemention now. Although the Starwood chairman,said that Seoul is a dynamic city, to compare to other countries is demostate that how much the tourist attractions have to be construct. South Korea is a small country, so it may be not enough resouces.
In my point of view, South Korea should attempt to build more leisure attractions to cater tourists' need. This will assist South Korea to encourage foreign hotel operation to invest in tourism section.
Source
http://www.nytimes.com/2010/11/11/business/global/11iht-sk-hotel.html?_r=1&src=busln
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