Getting More Foregin Investment

       Apart from entertainment section in South Korea, investment is one of other significant factors to generate revenue. As you know nowadays South Korea obtains a lot of benefits from the Korean Wave, a.k.a. the South Korea's marketing strategy especially, in tourism section.
      According to  SONIA KOLESNIKOV-JESSOP ( 2010 ),South Korea is giving more attention to foreign investment in tourism section. South Korea target approximately 10 million tourists by 2010. I think that number maybe too much comparing with South Korea neighborhood countries. Hotel operation just Four Seasons, Starwood, and many the world famous hotels are interested in Seoul, but they only have a plan and not implemention now. Although the Starwood chairman,said that Seoul is a dynamic city, to compare to other countries is demostate that how much the tourist attractions have to be construct. South Korea is a small country, so it may be not enough resouces.
      In my point of view, South Korea should attempt to build more leisure attractions to cater tourists' need. This will assist South Korea to encourage foreign hotel operation to invest in tourism section.

Source

http://www.nytimes.com/2010/11/11/business/global/11iht-sk-hotel.html?_r=1&src=busln

Korean Wave Leading to International Expo

     Today, I had a chance to read news about big event in Thailand. I chose this news because actually, this expo still used Korean entertainment to get attention from Thai people. It relate to my idea that at the expo, it had to consist of tourism section.

     Korean Entertainment Expo 2010 held at Siam Paragon, Bangkok. There were total 60 companies and 15 companies from Thailand to take part in this expo. This expo consists of cosmetics, accessories, technology and so on. KOTRA, who held this expo, say that profit from this is around 50 million dollars  with evidence from 1,500 consultations between Thailand and Korea. South Korea plan to launch to China next year and Japan in next two years. Because of the Korean Wave, it impact to every kinds of businesses from South Korea.(Kim Tae -Gyu The Korea Times, 2010  Oct 24 )

      In my point of view, I think at the present time, South Korea get lots and lots benefits from the Korean Wave, a.k.a South Korea marketing. They also launch another business which related to Korean entertainment to get more income. 

http://www.koreatimes.co.kr/www/news/biz/2010/10/123_75105.html

Chinese to South Korea

      There are many reasons why Chinese go to South Korea, but for now, the main reason is they want to be what Korean dramas do. It means that China also get the  Korean Wave' effects like numerous countries in Asia. It relate to my term paper because this news article concern about tourism section.

      While I was reading this article, I realized how South Korea marketing strategy works. According to Korea Joongang Daily ( 2010 Oct 31), some Chinese tourists have canceled trips to Japan and chose to travel South Korea instead of. From interview to Chinese  guide tourists in Seoul, They said " We came here because of the Korean Wave." In addition, according to ,Choi Hyo-jung, a publicity official at the China National Tourism Administration’s branch in Seoul,  “We have yet to receive statistics for September, but I heard tourism to Japan has dropped significantly,”  The number of Chinese are increasing rapidly because percent of Chinese tourists jump to 45 percent in two first quaters. Some commercial areas like Myeong-dong had a new way to attract tourists by adding Chinese-speaking staff at store and using  well-known Korean celebrities to capture Chinese tourists.  Now South Korea is one of the top five destinations for outbound Chinese tourists, so Chinese tourists will the main target tourist for South Korea to receive more income. Then,the Seoul Chamber of Commerce, an association of businesses operating in the capital, opened a free Chinese language course to help Korean communicate with tourist easily. 


       Personally, I think Chinese tourists is the main target tourist of every countries because as you know, China consists of a huge population. Which country Chinese tourists are interested in, will get lots of 
benefits in many ways.  

Source
http://joongangdaily.joins.com/article/view.asp?aid=2927710

Next Generation of Korean Music

     These days, Korean bands are almost debute every single month, but not all of them will be on the top of the charts easliy.  If one of them are on the top of the list, they are supported to capture foreign listeners.
     According to The Chosun Ilbo( English Edition), 2010 Oct 29, USA Billboard 100 charts and Oricon weekly charts are the hardest chart which foreign music can reach number one on charts or even rake on the charts. FM is a  four- member rapper including two American Koreans. Moreover, they can be on the Billboard chart last week. In largest music industry, Japan, Girls' Generation, which nine-member girl group, are on top ten on the Oricon weekly charts. These two group prove that they are a next generation of Korean music across the world. They show their abilities such as dancing and singing well to foreigner.
     It seems to me that they are attempting to their dreams to become well-known artists even they had to pass the tough way to be like today.


http://english.chosun.com/site/data/html_dir/2010/10/29/2010102901009.html

The started point for Korean Wave

    Now the Korean Wave is spreading around the world even some places that I can't expect it can be like India. One of Korean Wave is dramas which are very attract to viewers around the world.

    Accroding to The DIPLOMAT Blogs, there are many interesting reason why Korean dramas are so popular and dispict South Korea to other country rapidly. The first reason is a common theme of dramas. Korean dramas use middle class as a background of story, so it is easy to draw attention to foreign viewers. For instance, the Korean historical drama, Dae Jang Geum, is the sarted point for Korean dramas addict in many countries. In Iran, Dae Jang Geum used to broadcast in the internet first and then go to on air on TV. The second reason is Korean dramas and cinemas are less violent and sexual. In contrast to Hollywood, Korean dramas are a family thing because everyone in family can watch. In addition, in some culture like Thailand, always have a problem with violent and sexual scenes, Korean dramas may be the best answer for this problem. There are sitll many reason why Korean Wave is becoming so popular and can access to different countries like Bhutan, India, and many in the Middle East Asia.

      I think Korean Wave is the best way to introduce South Korea to the world. Korea will get lots and lots of benefits form this. No wonder why Korean Wave is changing a attitude about South Korea.

Ulara Nakagawa. (2010, October 26). Korean Wave Ripple Effect | New Emissary. The Diplomat Blogs. Retrieved from http://the-diplomat.com/new-emissary/2010/10/26/korean-wave-ripple-effect/

New Power of K-pop Girl Group

    Now Girls' Generation, 9-member girl group, is famous across Asia even somewhere in the USA. In Japan, this girl group is going to reach the J-pop music industry that is the largest market in the Asia. If you look carefully for Girls'Generation, it must be more than music. According to The Chosun Ilbo online, Oct 28, 2010, the writer is talking about Girls' Generation as a model of Korean business. Korean buisness should learn from the way many Korean girl groups, especially Girls' Generation, SJ and Kara that was formed and stepped into one of the most successful artists in Asia in a few years. The major reason why Korean Idol groups are successful is a scarcity of resources is very suggestive.  Some compamies are using the girl group to endorsment their products. Sometimes, Girls' Generation is a link which can connect to other kinds of business becuase their fans will support them in everything. Girls' Generation is named to investment reports as a example of the most successful girl group from Sm Entertrainment. I think Korean idol  groups are more than the artists and are representing South Korea to the world

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