Chinese to South Korea

      There are many reasons why Chinese go to South Korea, but for now, the main reason is they want to be what Korean dramas do. It means that China also get the  Korean Wave' effects like numerous countries in Asia. It relate to my term paper because this news article concern about tourism section.

      While I was reading this article, I realized how South Korea marketing strategy works. According to Korea Joongang Daily ( 2010 Oct 31), some Chinese tourists have canceled trips to Japan and chose to travel South Korea instead of. From interview to Chinese  guide tourists in Seoul, They said " We came here because of the Korean Wave." In addition, according to ,Choi Hyo-jung, a publicity official at the China National Tourism Administration’s branch in Seoul,  “We have yet to receive statistics for September, but I heard tourism to Japan has dropped significantly,”  The number of Chinese are increasing rapidly because percent of Chinese tourists jump to 45 percent in two first quaters. Some commercial areas like Myeong-dong had a new way to attract tourists by adding Chinese-speaking staff at store and using  well-known Korean celebrities to capture Chinese tourists.  Now South Korea is one of the top five destinations for outbound Chinese tourists, so Chinese tourists will the main target tourist for South Korea to receive more income. Then,the Seoul Chamber of Commerce, an association of businesses operating in the capital, opened a free Chinese language course to help Korean communicate with tourist easily. 


       Personally, I think Chinese tourists is the main target tourist of every countries because as you know, China consists of a huge population. Which country Chinese tourists are interested in, will get lots of 
benefits in many ways.  

Source
http://joongangdaily.joins.com/article/view.asp?aid=2927710